Midterm Imagine you have just been hired at Ten Pin Alley & Spikes.

You can learn about them at their website. (The URL is http://www.TenPinAlleyAndSpikes.com/.)

The owner asks you, “Do you know anything about marketing?”

“Yes,” you say.

“Wonderful,” says the owner. “What do you think of our bowling operation?”

You smile and present your thoughts on The Tool.


1. You must take and pass the midterm exam. If you don’t take the midterm exam, the final exam will not save you.

2. This is a take-home exam. You may refer to your notes. But you may not work with others on this. This is not a group project. Each student must work independently.

3. You must complete and submit The Tool. No additional pages are allowed.

4. It must be legible. If it cannot be easily read, your grade will be hurt. For the entire grading rubric, click here.

5. You must submit The Tool this way:

  • Scan all the pages of The Tool. Print (to save) as a .pdf. If you do not know how to do this, please learn now.
  • Email the .pdf of all four pages to ccadexam@gmail.com. Please note that this is not Artie’s email address. Nor is this the email address for the Retail Study. This is ccadexam@gmail.com.

Part of this exam measures your ability to follow these instructions. For example, if you do not scan the document correctly, and pages are missing, that might hurt your grade. And, if you send the exam to the wrong email address, that might hurt your grade.