by Artie Isaac | Oct 9, 2007 | Living an engaged life
Arthur dealing Meeting the new boss was a little weird. Working with Mallory was an education. We had a very effective working relationship. He held me to impossible standards and I, quietly, held him to impossible standards. We mutually admired the other’s...
by Artie Isaac | Oct 8, 2007 | Uncategorized
What is your favorite advertisement? I fell in love with "Brown's Job" the first time I read it. I have read it 100 times during my career to renew my inspiration for advertising. I have taught it to students of advertising to inspire them. It makes a...
by Artie Isaac | Oct 6, 2007 | On Ethics
C’mon, you two.Back to work.Years ago, Alisa and I went to the movies in New York City. It was late afternoon in a nearly deserted cinema in Greenwich Village. The feature film was Women in Love. This post has almost nothing to do with that. This post is about...
by Artie Isaac | Oct 5, 2007 | Unsolicited Suggestions
David Ogilvy used to say that clients get the advertising they deserve. In our experience, we always throw ourselves into the work. But the final quality of our work is surely related to the client’s investment. That investment is more than financial;...
by Artie Isaac | Oct 4, 2007 | Living an engaged life, On Ethics
So much advertising is made with a single-minded, self-serving brutality. The advertiser cares only for sales — at any cost. Is there a social cost that makes some advertising unworthy? In Teaching a Stone to Talk: Expeditions and Encounters, a favorite book,...
