Psst. Wanna hear some lectures on marketing?

Tonight at 6:45 p.m., I return to CCAD for the first of a dozen weekly lectures on consumer behavior. Come. This is your invitation. There are 100 students registered for the class and it will be taught in a big, comfortable auditorium, so you can just blend in. Each...

Round Trip

Several years ago, I was sightseeing in the beloved Negev Desert. Our group had paused in a heavily visited wadi — where passers-by had left thousands of cigarette butts.   Disappointed by the litter, I asked our Israeli tourguide, "Why...

One Bud, Well Bit

In the fall of 1978, I arrived at Yale to a class welcome by the then new president of Yale, A. Bartlett Giamatti. Bart talked funny.He couldn't help it. He'd read too much Dante. During his Welcome Address To The Incoming Class of 1982, he compared his own...

Dancing With The Big Kids

I'm suddenly surrounded by people who know more than I do. I'm always with someone who knows more than I do. (Everyone knows something I don't.) But, now, in this experience, I am surrounded by people who are much more experienced than I am. A Freshman At...