Advertising offers an oddly personal look into how we live. Similarly, the study of the evolution of American advertising offers a delightful insight into American history, beyond the usual political history. This presentation offers a decade-by-decade review of advertisements to explain how our consumer culture has shaped our lives. The presentation can range in length (depending on the forum’s agenda) from 60 minutes to 2.5 hours, including lively interaction with the audience. The topic is always engaging, for both victims and perpetrators of advertising.

BASICS: 1 to 2.5 hour presentation, including discussions. Required A/V for PowerPoint presentation: screen, ability to darken room.

RECOMMENDED FOR: audiences 18+ years of age, 20-200 people

FIELD TESTED: Artie has developed and taught a course in “The History of Advertising” at the Columbus College of Art & Design.