There is a cycle for the marketing of successful enterprises: plan, test, assess, refine — and keep testing. How can you become more proactive — and less reactively opportunistic — in your marketing? The presentation takes one to three hours, depending on whether the forum wishes to have a hands-on marketing planning exercise. In any case, you’ll learn the fundamentals of marketing strategy planning.

BASICS: one to three hours, including Q&A and (for three hour version) an audience workshop. Required A/V for PowerPoint presentation: screen, ability to darken room.

RECOMMENDED FOR: audiences 18+ years of age, 6-200 people

FIELD TESTED: After 20 years of working with successful marketers, Artie has developed and presented this topic to professional audiences and clients through Young Isaac’s Clarity process.