Some enterprises hold core beliefs very dearly. They refuse to compromise their standards or ethics. Even when tempted by short-term gain in return, they hold fast to their values. These values-driven marketers are unusual — often unusually successful and unusually introverted about their values. Artie reviews a variety of companies who are values-driven and discusses the special challenges and opportunities they face.

The presentation ranges in length (depending on the forum’s agenda) from 30 minutes to two hours, including advance readings and much lively interaction with the audience. The topic can be inspiring.

BASICS: 30 minutes to 2 hours presentation, including discussion.

RECOMMENDED FOR: audiences 18+ years of age, 20-200 people

FIELD TESTED: Artie is currently developing content for this topic. A pilot version is ready for presentation.