Viral marketing is the newest trend in cost-effective, widespread marketing. It can be any marketing campaign or creative piece that is willfully shared by one member of the target audience with another. Artie will review a variety of these pieces: videos, web games, photos, jokes — dissecting what makes them especially viral. The presentation can be customized for your industry and ranges in length from 30-45 minutes. The topic is humorous and can be disturbing, because viral material can be disturbing.

BASICS: 30-45 minute presentation. Required A/V for PowerPoint presentation: screen, ability to darken room.

RECOMMENDED FOR: audiences 18+ years of age, 20-200 people

FIELD TESTED: Young Isaac has produced viral marketing campaigns — and, in the process, became students of the trend.