Why do people behave the way they do? How do attitudes lead to behavior? And what can you do to influence behavior? This presentation offers an engaging introduction to consumer psychology, including behavioral models such as the theory of reasoned action and positioning. The presentation can range in length (depending on the forum’s agenda) from 60 minutes to 2.5 hours, including a lively session of questions and answers where the audience can raise their own marketing challenges. The topic is always engaging, for anyone who lives a life among humans.

BASICS: 1 to 2.5 hour presentation, including Q&A. Required A/V for PowerPoint presentation: screen, ability to darken room. Optional, but helpful: whiteboard or large easel pad of paper.

RECOMMENDED FOR: audiences 18+ years of age, 20-200 people

FIELD TESTED: Artie has developed and presented this topic as part of a curriculum at The Ohio State University Fisher College of Business, and the Columbus College of Art & Design. Artie has presented “Why People Do” more than 100 times to corporate and institutional audiences.

HERE ARE THE SLIDES: Download Why_People_Do (pdf, 42623.9K)