Here are three great questions to ask every customer:

1. “What, if we stopped doing it, would make you love us more?” This seems odd, but it’s much easier to stop doing something than to start doing something new.

2. “What, if we stopped doing it, would make you leave us forever?” Again, what should we never stop doing, rather than what more should we do for you?

3. “What would you tell your best friend about us?” This teaches you something about how you are positioned in the world.

Sometimes your customers won’t tell you, because they are shy. Or perhaps they have been taught that telling the uncomfortable truth is impolite. Or perhaps you will simply never get around to asking these questions. In any case case, Young Isaac can ask your customers for you. For that insight into how your customers think, contact Artie Isaac.