None of us (you, me, the American population) is getting any younger. How we age and what we do about it is going to be more important to us than most every other topic that consumes us today. As marketers, as volunteers in social service agencies, as members of families, all of us are working to build a future where the neighborhood is grayer.

What do you actually know about aging?

In the “Annals of Medicine: The Way We Age Now”, Dr. Atul Gawande discusses how “Medicine has increased the ranks of the elderly. Can it make old age any easier?”

I recommend this article for anyone who is getting older or knows someone who is getting older. (This means you.)

A general and endocrine surgeon, Dr. Gawande was raised in Athens, Ohio, and teaches at the Harvard Medical School, but he’s come to be my teacher through his writings on medicine and public health in The New Yorker. His essays have appeared in The Best American Essays 2002 and The Best American Science Writing 2002. His book, Complications: A Surgeon’s Notes on an Imperfect Science was a National Book Award finalist. In 2006 he was named a MacArthur fellow. His new book, Better: A Surgeon’s Notes on Performance, was released in April 2007.