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Here’s a poorly kept secret. (Young Isaac has been hired to spread the word through viral marketing.)

Today, at 3 p.m. is PowerPhilanthropy Match Day, courtesy of The Columbus Foundation.

Here are the rules:

Beginning at 3:00 p.m., anyone may visit the Foundation’s website to
make an online gift to a favorite nonprofit.

The Columbus
Foundation will match 50% of all public donations of $1,000 or less
made online with a credit card through PowerPhilanthropy, while funds
last.

Anyone can give, starting with a $20 minimum.

Kind People Are Waiting To Pounce
Let’s pay attention to the "while funds last" part. 

The donors of The Columbus Foundation are providing $175,000 for this match. That’s a lot of money. But, the viral campaign has been successful. I expect the money to be gone within 10 minutes.

If you take a moment to register in advance, you might grab some of that $175Gs for your favorite charity. Again, you can give as little as $20.

I’ll be there.

Let’s crash the server.