On Thursday, October 16th, I’m presenting Why People Do to the clients and staff of Commerce National Bank, here in Columbus. This is a quick primer on several favorite consumer behavior theories.

I’ve asked my friends at Commerce National whether I can invite the readers of Net Cotton Content.

They said, "Sure, but we might have to limit how many attend."

So, if you are interested, check out the details and — if you want to come for breakfast and consumer behavior — let me know. I’ll build a list and ask the bankers for their permission.