This course on Entrepreneurship is offered as part of the MBA Program at Otterbein College. To enroll in the class, click here.

Course Description
Want to start, own and run your own business? Wondering whether you could be an entrepreneur? Do you have (or want) a business idea worth planning and starting?

Entrepreneurship (BADM 664) explores how to conceive, plan and start-up a business. In a seminar setting, students discuss: Why am I interested in starting a business? What are the critical factors for success? How can I best prepare myself for entrepreneurial success?

Classes will be held in Room 117 in beautiful Towers Hall, which is building #48 on this map.

Course Goals
Entrepreneurship seeks to ready the student for entrepreneurial success. Our goals:

  • Define “entrepreneurship.”
  • Explore through self-assessment each student’s entrepreneurial readiness and appropriateness.
  • Discuss attributes and practices that contribute to individual, team and organizational entrepreneurial success. 
  • Develop individual business plans for entrepreneurial start-ups.

Assignments and Grading
Readings are from The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

by Michael E. Gerber.

There is no examination. Grades will be calculated based on your performance in the following:

  • individual responses to the entrepreneurs who present to our class, suggesting how you might answer the questions they have asked, and how you might ask the questions they might have overlooked. (35% of your grade)
  • development of a business plan, based on your own idea or the business of the (see below) Class Guinea Pig. (50%)
  • productive, collaborative participation in class (15%).

Meeting Times
The class will meet for five 9 a.m. – 5 p.m. sessions. Class will begin and end promptly. Because we meet only five times, attendance is required at all sessions.

Schedule of Events
All classes will be led by Artie Isaac. Here is the tentative schedule:

Friday, December 5, 2008:
Prior to class, read the first six chapters of The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

by Michael E. Gerber.

Saturday, December 6, 2008:

Friday, December 19, 2008:

Saturday, December 20, 2008:

Saturday, January 24, 2009:

  • Presentation and refinement of business plans

Guinea-pig Our Class Guinea Pigs
What if you don’t have your own idea for a new business? Then you can work on any of the following up-and-running enterprises:

  • YOUNG_ENTREPRENEURS.JPG__-.2_07-29-07_D1_A57CVNGHomage Clothing. Start-up entrepreneur Ryan Vesler will attend all classes and offer his real-life business as the subject of your business planning.
  • Katzinger’s Delicatessen. Deli maven and proven entrepreneur Diane Warren has an innovative idea. If you want, you can interview her, build her business plan, and, just maybe, you’ll get a knish out of it.
  • SpeakerSite. Artie Isaac has co-founded this public speaking experiment with Rob Emrich. A formal business plan could help chart the fast-paced journey of this online social network of public speakers and event planners.

(Note: If you choose to work on these companies, your business plan will become the intellectual property of the actual owner-entrepreneurs.)

Notice For Students With Disabilities
Otterbein College is committed to ensuring that students with disabilities have access to an education. In order to receive appropriate accommodations in my class, you must first be registered with the Office for Disability Services (614-823-1618 or I strongly encourage you to schedule an individual meeting with me as early in the quarter as possible to discuss your needs and accommodation requests. If necessary, we can collaborate with the Disability Services Coordinator to determine optimal accommodations in this course.

Questions? Ask me.
Suggestions? Tell me.

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