Thanks to Peter for bringing the Give It A Ponder campaign to my attention.
It's so great.
I don't know if it will sell any telephones.
But I do know that it raises issues of the ethics of speech. And deals with it intelligently.
The very existence of this campaign tells us that somewhere, someone cares about what you say.
My compliments to the actor James Lipton and the rest of the team:
Advertising Agency: Y&R New York, USA
Chief Creative Officers: Ian Reichenthal, Scott Vitrone
Global Creative Director: Darren Moran
ACD/Copywriter: John Battle
ACD/Art Director: Jeff Blouin
Art Director: Evan Benedetto
Art Director: Jan Jaworski
Copywriter: Tara Lawall
Exec. Directors of Content Production: Lora Schulson, Nathy Aviram
Executive Producer: Alex Gianni
Production Company: Smith & Sons
Director: Ulf Johnansson
DP: Stephen Keith Roach
Executive Producer: Philippa Smith
Producer: Nicola Smith
Line Producer: Nancy Cannava
Editorial Company: Final Cut NY
Editor: Carlos Arias
Assistant Editor: Sonejuhi Sinha
Executive Producer: Stephanie Apt
Producer: Viet-An Nguyen
FX’s Company: Smoke & Mirrors NY
Lead Flame Artist: Nic Seresin
Creative Director: Sean Broughton
Executive Producer: Sue Romweber
Producer: Barbara Kontarovich
Audio Companies: Sound Lounge NY, Final Cut Audio NY
Mixers: Philip Loeb, Terressa Tate