So, What's This About?
Oddly, this is about everything.
It's about all of us, because it's about human behavior.
Dan Ariely on Irrational Behavior.
By "irrational behavior," I mean, of course, "your and my behavior."
Could be buying bread and milk in the grocery in the afternoon. Could be getting a tattoo at night. (Because Dan is a survivor of third-degree burns over 70 percent of his body, there is some aspect of Skin Deep here, too.)
I'm going to read Dan's books.
He's brilliant in a plain-spoken and engaging way. Or so I think, through all my irrationality.
You be the judge. You might be somewhat less irrational than I. I hope so.
Here's Dan Ariely.