Why People Do

On Thursday, October 16th, I’m presenting Why People Do to the clients and staff of Commerce National Bank, here in Columbus. This is a quick primer on several favorite consumer behavior theories. I’ve asked my friends at Commerce National whether I can...

Chutzpah

Chutzpah is Yiddish for unbridled bravura. Example: Being tried for murdering his mother and father, the defendant pleads to the court for leniency, because he is an orphan. Oy, what chutzpah.

Rating The Dayparts

It was a hard week here in the Garden of Eden. (Ohio is that rare place with you can grow nearly anything: many temperate zones, lots of water.)But it was a hard week. A friend — celebrating his 49th birthday — called me to say hello. "I’ve been a little...

You know what?

As I look back, there is nothing that I regret missing on television. Nothing. What have you missed on television that you regret missing?Was it worth more than what you were doing at the time?

It DOES Matter

Hey, I’m not finished with you. Get over here. Register to vote. If you live in Ohio, you have until October 6th. After that, those who are still not registered, have proven themselves ill educated. (Here’s why.) Here’s how to register in Ohio, the...