Embracing Fear

I was in a peer group meeting recently where someone described a bad trend. His revenues were down. Way down. He was against the wall — and had to produce or perish. (I have his permission to post this.) He sought the input of the trusted advisors around the...

Find Your Test Kitchen

[A note to readers: I haven't been writing much here at Net Cotton Content. I'm sorry. Not sorry to you. Sorry to me. I want to write more. Recently, I told one of my mentors, Matt Slaybaugh, that I had been enjoying the stories of Sholem Aleichem. Matt said,...