by Artie Isaac | Oct 16, 2008 | Uncategorized
I had a nice time today with 150 or so of the fine customers and bankers of Commerce National Bank. We discussed consumer behavior — why people do what they do — using waffles, milk and politicians as examples of consumer marketing. Here are the slides. Call if you...
by Artie Isaac | Oct 15, 2008 | Uncategorized
I was in the World’s Shortest Line today… …New Business Filings at the Office of the Ohio Secretary of State.It’s another bad week in the markets during what appears to be a — can it be said? — recession in what the national news media likes to...
by Artie Isaac | Oct 5, 2008 | Uncategorized
I’m sure you are passionate about this Presidential election. You ought to be. Are you as passionate about it as the fellow in the photo with me? His name is Peter. (More on Peter later.) We’ve not faced a more important moment in my life. Two economic...
by Artie Isaac | Sep 29, 2008 | Uncategorized
On Thursday, October 16th, I’m presenting Why People Do to the clients and staff of Commerce National Bank, here in Columbus. This is a quick primer on several favorite consumer behavior theories. I’ve asked my friends at Commerce National whether I can...
by Artie Isaac | Sep 28, 2008 | Uncategorized
Chutzpah is Yiddish for unbridled bravura. Example: Being tried for murdering his mother and father, the defendant pleads to the court for leniency, because he is an orphan. Oy, what chutzpah.
by Artie Isaac | Sep 26, 2008 | Uncategorized
Hey, I’m not finished with you. Get over here. Register to vote. If you live in Ohio, you have until October 6th. After that, those who are still not registered, have proven themselves ill educated. (Here’s why.) Here’s how to register in Ohio, the...
