Continuing Learning For Business Leaders

What’s a “Birdfeeder”?

A “Birdfeeder” is a public appearance by an expert resource for the benefit of Vistage members. (Private appearances are closed to anyone beyond a specific group’s members.)

The Birdhouse is the collective membership of the seven Vistage groups chaired by Artie Isaac. Birdfeeders were created for Birdhouse members to meet one another and to learn about topics of interest.

Unless otherwise noted below, Birdfeeders are open to all local Vistage members and other leaders.

So there are enough seats, materials, and hospitality, all attendees must register in advance as described in each event posting below.

Questions? Please contact Monica Leck at


Upcoming Birdfeeders

Driving Profitability Through Strategic Pricing

Wednesday, February 13th, 8:45am-noon
Thursday, February 14th, 8:45am-noon (same program, repeated)
Tuesday, March 19th, 8:45am-noon (same program, repeated)
Wednesday, March 20th, 8:45am-noon (same program, repeated)

In this highly interactive presentation, Casey Brown launches participants onto a path to improve pricing, dramatically increase profits, and grow sales. She delivers impactful content in an interactive and entertaining format, using real-world stories and relevant exercises. Key topics include:

  • Power of Pricing & Discounting: Pricing has a dramatic effect on profitability. Discounting is the enemy of profitability, often used unnecessarily out of phantom fears of sales volume loss. Reducing unnecessary discounting can drive double digit profit growth. Real-world examples illustrate the power of price to lift margins.
  • Price Sensitivity & Segmentation: Not every customer and product or service is equally price sensitive. Leveraging variable sensitivity allows businesses to increase pricing in targeted areas for improved profit without volume loss. Even in highly competitive industries, there are pockets of unexercised pricing power.
  • Value-Based Pricing: Here’s a counter-intuitive truth: sellers are more focused on price than buyers. Relentless focus on understanding and communicating value allow businesses to increase pricing and grow sales.

Casey’s style is very interactive, relatable, and favors high retention. She uses real-world stories, fun exercises, technology, and humor to keep her audiences engaged while delivering business content of great consequence.

Participants will clearly understand how to improve pricing without volume loss. Audience members walk away with practical, ready-to-implement steps to take in their own companies to drive profitability through better pricing.

About Casey Brown
Casey Brown is the president of Boost, a firm that helps clients discover their true pricing power. For the past fifteen years, she has formulated and executed pricing strategies, led strategic pricing projects, and coached and trained teams to drive culture change and dramatic, sustainable results.

These are private Vistage monthly meetings. Attendees will be limited to Vistage members, guests of Vistage members, and active candidates for membership.

RSVP to Monica by February 1st for February dates; March 1st for March dates;

Blind Spots to Breakthroughs: Transforming Survive Into Thrive

Tuesday, February 19th, 8:45am-noon
Wednesday, February 20th, 8:45am-noon (same program, repeated)
Wednesday, March 13th, 8:45am-noon (same program, repeated)
Thursday, March 14th, 8:45am-noon (same program, repeated)

Armed with a PhD in Biology, Rebecca’s transformative workshop “Blind Spots to Breakthroughs” is a breath of fresh air, providing immediately applicable strategies to better organizations and individuals. Rebecca’s keynote brings audiences on an inspiring journey into their own minds, exploring the powerful world of the subconscious. Generously peppered with humor, audience interaction, and “aha!” moments throughout, Rebecca empowers her listeners to retrain their brains to see their own personal blind spots, moving away from the reactive and toward thoughtful response.

— Dr. Rebecca Heiss

Using the challenges organizations face with subconscious bias in diversity and inclusion for context, Rebecca weaves together stories from her personal experiences, cutting edge research in neuroscience, and practical takeaways for everyday operations in work and in life. The result is an unforgettable experience that will permanently shift the perceptions of participants and redirect them on a course toward happier, healthier and more productive lives.

Value to participants:

  • understand and overcome fear and bias
  • reclaim control from the subconscious
  • replace reactionary reflexes with cognitive responses
  • retrain your brain to work for you, not against you
  • identify blind spots that prevent you and your business from thriving

About Rebecca Heiss
Dr. Rebecca Heiss brings the best of all three worlds together. With her expertise in human behavior and evolutionary psychology, Rebecca’s style brings her audiences along for an enlightening journey into their own minds.

After earning a PhD with research designated as “transformative” by the National Science Foundation, Rebecca went on to hold multiple appointments in academia, applying her research to solve practical problems in overcoming what she refers to as “biological ghosts” — subconscious behaviors that haunt modern life. Described as a creative thought leader, she was honored to deliver a TEDx on a portion of her work and has built her career on helping others break through their evolutionary ethical “blind spots.” Having conquered the business of biology, Dr. Heiss has turned her focus to revolutionizing the biology of business.

Rebecca’s engaging personality energizes individuals and organizations to view their behaviors and choices through an insightful new lens. Her accessible, fresh perspective empowers clients to “connect the dots” to transform conceptual frameworks into actionable items that deliver results.

Rebecca’s life motto: Spread Happy.

These are private Vistage monthly meetings. Attendees will be limited to Vistage members, guests of Vistage members, and active candidates for membership.

RSVP to Monica by February 1st for February dates; March 1st for March dates;

Mindfulness for Business Leaders

Tuesday, March 26th, 3pm-4:30pm

We will explore the principles of mindfulness, its benefits, and how to integrate the practice into our lives.

About Juan Alvarez
As a Mindfulness Coach, Juan Alvarez, helps business leaders live with more inner peace and less negativity.  A former executive of 18 years, Juan studied philosophy and has practiced meditation since his early twenties. He is a Certified Professional Coach through the Institute for Professional Excellence in Coaching.

Not part of a monthly group meeting, this is a “Birdfeeder,” open to members and members’ guests. Attendees will be limited to the first 15 responders.

RSVP to Monica by March 19th;

EOS Integrators Roundtable

Regularly recurring. Ask Monica for details.

Artie Isaac and Certified EOS Implementer Connie Chwan facilitate an informal gathering of those who are EOS integrators. Bring questions and hear best (and worst) practices. Not part of a monthly group meeting, this is a “Birdfeeder,” open to members and members’ guests.

Ask Monica for schedule;

Jerry B. Harvey. Ph.D. (presented by Artie Isaac)
The Abilene Paradox

Offered twice yearly. Ask Monica for schedule.

The late Jerry B. Harvey was a favorite Vistage speaker. His Abilene Paradox teaches that much dysfunction results not from our ability to manage conflict, but our inability to manage agreement. Dr. Harvey kindly created a 20-minute video, which we will watch and discuss.

This is a life-changing lesson on organizational dynamics. It is a classic for any Vistage member.

Not part of a monthly group meeting, this is a “Birdfeeder,” open to members and members’ guests.

Ask Monica for schedule;

Questions & Answers

May I bring — or send — a guest? Yes. Please limit guests to your family, potential peer group candidates, and your key executive colleagues. If you are wondering about whether a guest is appropriate, ask Monica.

Do I need to pre-register? Yes. Please let Monica know if you are attending and the name(s) and contact information of any guests you are inviting.

What’s “Birdhouse”? Birdhouse is the combined membership of the peer groups chaired by Artie Isaac. Like birds of different feathers, flocking together. Please refer candidates to