by Artie Isaac | May 30, 2018 | Coaching Topics, New Competence, On Ethics
True to our consumer culture, we believe that the customer is always right. Everything starts and ends with the customer, we believe. Follow the cash, from consumer to investor. If we are cash operations, then the customer is always right. But if we are value-creation...
by Artie Isaac | Apr 27, 2018 | Coaching Topics, New Competence
When I recently wrote about Company A / Company B — a how-to, which you can find here — I promised to offer a couple tales about how it worked for others. (If you are not on Net Cotton Content, you can find the original post...
by Artie Isaac | Apr 12, 2018 | Coaching Topics, New Competence, Uncategorized
April Fools Day was the 10th anniversary of the end of my so-called career in marketing and advertising. But this isn’t about that. This is about what I was doing when I was pretending to run the advertising agency — and since. For a couple decades...
by Artie Isaac | Aug 20, 2017 | Coaching Topics, Living an engaged life, New Competence, On Creativity
Hello, friends. Perhaps you met Srikumar Rao during his visits to Columbus during the past couple years. Perhaps you have heard about his teaching at top business schools around the world. Professor Rao has been the central influence — through encouragement and...
by Artie Isaac | Aug 17, 2017 | Coaching Topics, Living an engaged life, New Competence
During my first six years of leading executive peer groups, several themes have consistently arisen. One frequent theme I hear from CEOs, business owners owners and key executives: I’m working too much, jeopardizing my family, my health, my health and —...
by Artie Isaac | Jul 16, 2017 | Coaching Topics, New Competence
Since I’m trying to talk less and listen more, I’m deleting the cheapest words I say. “Actually.” I’ve stopped saying “actually.” It doesn’t actually mean anything. It doesn’t actually mean anything when I say it...
