by Artie Isaac | Jul 24, 2017 | Coaching Topics, On Creativity
What is your favorite advertisement? I fell in love with “Brown’s Job” the first time I read it. I read it 100 times during my advertising career to renew my inspiration for the work. I taught it to students of advertising to inspire them. It makes a...
by Artie Isaac | Jul 16, 2017 | Coaching Topics, New Competence
Since I’m trying to talk less and listen more, I’m deleting the cheapest words I say. “Actually.” I’ve stopped saying “actually.” It doesn’t actually mean anything. It doesn’t actually mean anything when I say it...
by Artie Isaac | Mar 23, 2017 | Coaching Topics, Living an engaged life, New Competence
“This is going to be so long, I won’t be able to finish it in a day.” That’s what I told Matt Slaybaugh. Matt is my writing partner on occasional Sundays, often at the Roosevelt Coffeehouse. As I dove into this piece, I felt I needed to warn...
by Artie Isaac | Jan 28, 2017 | Coaching Topics, On Creativity, Unsolicited Suggestions
I always have two questions in my pocket: "How Do I…" — What don't you know? What are you trying to solve? What do you want to learn? "What's Next?" — What is the product or service that you plan to introduce during the coming...
by Artie Isaac | Nov 9, 2016 | Coaching Topics, Living an engaged life, New Competence
"…you must go on, I can't go on, I'll go on." — Samuel Beckett, The Unnamable (1954) To all who are disappointed by the outcome of the election (no matter who you voted for), I am grievously disappointed. (To those of you who are glad...
by Artie Isaac | Oct 23, 2016 | Coaching Topics, Living an engaged life, New Competence, Unsolicited Suggestions
Here's an annual message in a bottle: it's time to set goals for next year! I'm not the goal-setting type.I prefer to wing it. That's my strength. When it comes to setting goals, I'm a wingnut. Goals seem too limiting. Or too ambitious. Or...
